We used to think stories needed words. But on the web, a story is what you see, feel, and interact with.
Our Noomo Labs website is a perfect example. There's very little text—yet visitors instantly understand who we are, what we do, and what we specialize in. The experience itself tells the story through visuals, animations, and interaction.
The centerpiece is a 3D jellyfish that users can customize and play with. Why a jellyfish? It represents constant movement and transformation—just like us. We wanted something memorable, something that would make people say "the jellyfish website." And that's exactly what happened.
It wasn't easy. Beyond technical challenges like achieving a glass effect in a 3D web environment, we faced an unexpected one: our creative developer has a jellyfish phobia. You can imagine his excitement when we committed to the concept. But don't worry—this became the only jellyfish in the world he actually likes.
This project was a lot of fun to make, and we're thrilled people are having fun with it too. On average, users spend two minutes on the site just playing with the jellyfish.
