A microsite for Coinbase and the Golden State Warriors is a great example of the project where storytelling played a big role.
The Golden State Warriors, the Golden Gate Bridge, and the Bay Area’s iconic golden sunsets… We wanted to capture the “golden hour” aesthetic by experimenting with material rendering, HDRI lighting, and colors to create the perfect golden sunset.
To announce the experience, we designed a landing page that tied into the Golden State Warriors' legacy. To make it meaningful, we incorporated seven golden hoops hovering above the environment, symbolizing the seven championships won by the Warriors.
The microsite wasn’t just about NFTs; it was about making fans feel like they were part of the team. We focused on creating a mobile-first experience, making it easy for fans at the stadium to mint their unique collectible during the game. This experience was designed exclusively for Bay Area fans.
As a result, in just a few hours, this activation brought over 1,600 fans on-chain.
